How to build your Marketing Plan:
A marketing plan is a significant portion of your overall business plan and is designed toidentify your ideal target market and how you’ll reach it.
Below the topics that we will develop more in depth during the bootcamp:
Headquarters, mission statement, marketing team, etc.
Introduction / Goals
What you’re hoping to achieve and how
Identify your strengths, weaknesses, opportunities and threats.
Explain who you will be marketing to
How, when and where your buyers buy
Unique Selling Proposition
Explain what differentiates you from your competition
Discuss how your brand is currently perceived and how you’d like it to be perceived
Talk about how you plan to improve your website
Explain how you will use the following channels to achieve your goals
– Content marketing
– Social media marketing
– Email marketing
Explain how you SEO strategy will be incorporated
Measurements and KPIs
Detail how you’ll be tracking the progression of your marketing plan
Marketing Strategy and Tactics
– Recap your strategy in a brief synopsis
– Include 4 – 5 tactic initiatives