Free 8-Part Marketing Event Series
Learn Marketing from the Experts
The SW Chamber’s Marketing Committee is pleased to present this series of workshops on key foundational aspects for marketing your business. We will dive into the details of these topics so that you can evaluate your current marketing efforts and identify the steps you can take to improve those efforts.
MKT Bootcamp Introduction
In this first kick-off session, you will meet each of the presenters who will give a brief overview of each workshop. We will also share a few of our favorite apps that you can begin to use right away in your marketing. We’ll define some often-used marketing terms to expand your understanding of different strategies and concepts.
Marketing Workshops
Marketing Plan
Presented by Liliana Serrano Rojas
A marketing plan is a significant portion of your overall business plan and is designed toidentify your ideal target market and how you’ll reach it.
Branding
Presented by Liliana Serrano Rojas and John Barber
Writing for Marketing
Presented by Jill McAllister
In this session, you will learn how to write to fit various placements online and in print. We’ll take sample content and find ways to adjust it. We might even throw a little grammar in the mix! If you stumble on what to say, where to say it, and how to say it, this class is for you.
Headshots & Bios
Presented by Marietta St. Onge
In this one-hour program, we will review how to craft the perfect headshot and bio that will get you noticed above all others. We’ll discuss how often to update both, and what kind of headshots and bios belong on your social media, website and speaker packets. Self-promotion can be challenging, so we’ll teach you how to keep your “about me” writing and visuals on point—without pulling your hair out.
Web Optimization
Presented by James Babcock
Your web presence isn’t just your website and a bunch of pretty pictures. Together, a functional website and strategy to get customers there can be intimidating and expensive. Learn how to take control and measure returns on your digital investments.
Google My Business
Presented by James Babcock
The cost of listing your business in the most important digital directory might surprise you. If you provide local or regional services, learn why the 100% FREE listing is a must.
Presented by Marietta St. Onge
In this one hour class, we will go over the basics of LinkedIn. How to use the 80/20 rule, how to engage and connect with your network, and your professional profile, how often to post. Come and learn how to put your best business face forward and succeed with LinkedIn.
Email Marketing
Presented by Jill McAllister
This workshop is designed to assist you with finally taking the email marketing leap. We’ll cover why email marketing must be a part of your marketing strategy, the 7 elements to successful design, how to grow your email list, how to write your email, and more!
Committee Members & Presenters
Liliana Serrano Rojas
Innomarket LLC
Liliana is a professional with over 15 years experience in Strategic Marketing, Communication, Sales and Organization of Events and Conventions.
Her commitment to clients includes the creative development of their ideas to the complete implementation of their projects.
She has worked in companies specialized in City Marketing and Political marketing, for both the private and public sectors.
Lili currently works as Director of City Marketing and Strategic Marketing at Innomarket Innovative Solutions LLC.
John Barber
CHH Engraving, Inc.
John Barber is the owner of CHH Engraving/Promotional Marketing. He is a 35 year veteran in the promotional marketing field, who is constantly looking for new and innovative ways to help his clients Make Their Message Stick.
Jill McAllister
Tonsha Marketing Agency
With over 20 years of marketing experience, Jill is skilled in developing a clear understanding of her clients’ businesses and industries. Tonsha Marketing Agency are experts in the creative processes of branding, re-branding, copy writing and graphic design, and provides a range of services including website design, email marketing, direct mail, and marketing material design and printing. Jill holds a B.A. in Linguistics from the University of New Hampshire, is a published author, a Solution Provider with Constant Contact, YEXT certified for digital presence and reputation management, and attends continuing education marketing classes at the Women’s Entrepreneurial Center of the University of Hartford.
James Babcock
NewHeight Creative LLC
James is the owner of NewHeight Creative, LLC. After completing his degrees in economics and environmental science, James launched his own company in 2016 and is completely self-taught. NewHeight Creative takes a wholistic approach to marketing your business by learning the industry, researching competitive environments, and delivering measurable returns on your investment.
Marietta St. Onge
Saint-Onge Portrait
