Intro

MKT BOOTCAMP:

Introduction

Thursday, April 29, 2021  |  3:00 pm

Presented by Jill McAllister, Marietta St. Onge, James Babcock, John Barber, & Liliana Serrano

Event Details

 

In this first kick-off session, you will meet each of the presenters who will give a brief overview of each workshop. We will also share a few of our favorite apps that you can begin to use right away in your marketing. We’ll define some often-used marketing terms to expand your understanding of different strategies and concepts.

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Headshot & Bios

MKT BOOTCAMP:

Headshots & Bios

Thursday, June 24, 2021  |  3:00 pm

Presented by Marietta St. Onge

Event Details

 

Business Headshots and Bios…OH MY!

Your business is built, your brand created and your company is open for business. But what will people say when they read your biography and look at your headshot? Will they be able to recognize you from your headshot when you meet in person? Will your bio make them yawn or sit up and stare in awe? In this one-hour program we will review how to craft the perfect headshot and bio that will get you noticed above all others. Howoften to update both and what kind of headshots and bios belong on your social media, website and speaker packets. It might still be difficult to write about yourself. You may not want to be photographed…ever. Even for the most confident person, self-promotion can be exhausting. But never fear! There are a few ways you can keep your “about me” writing and visuals on point—without pulling your hair out.

Web Optimization

MKT BOOTCAMP:

Web Optimization

Thursday, July 8, 2021  |  3:00 pm

Presented by James Babcock

Event Details

 

Web Optimization –  take Charge with knowledge. 

Your web presence isn’t just your website and a bunch of pretty pictures.  Together, a functional website and strategy to get customers there can be intimidating and expensive.  Learn how to take control and measure returns on your digital investments.

Google My Business

MKT BOOTCAMP:

Google My Business

Thursday, July 22, 2021  |  3:00 pm

Presented by James Babcock

Event Details

 

Google My Business – is it worth it?

The cost of listing your business in the most important digital directory might surprise you.  If you provide local or regional services, learn why the 100% FREE listing is a must.

LinkedIn & Bios

MKT BOOTCAMP:

LinkedIn

Thursday, August 5, 2021  |  3:00 pm

Presented by Marietta St. Onge

Event Details

 

There are more than 350 million professionals on LinkedIn. How do you stand out? Like every social media platform, LinkedIn has its own culture and purpose. Think of it like a business conference (to Facebook’s reunion-like atmosphere or Twitter’s house party). LinkedIn is for business. People expect you to talk about business and aren’t offended when you talk about your business or product as long as you’re tactful and offer value to whomever reads your posts and comments.  In this one hour class, we will go over the basics of LinkedIn. How to use the 80/20 rule, how to engage and connect with your network, and your professional profile, how often to post. Come and learn how to put your best business face forward and succeed with LinkedIn.

Email Marketing

MKT BOOTCAMP:

Email Marketing

Thursday, August 19, 2021  |  3:00 pm

Presented by Jill McAllister

Event Details

 

Email Marketing Quick Start Seminar

We understand that kick-starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have- time, effort and budget. This workshop is designed to assist you with finally taking the email marketing leap.  Whether you are looking to get started with email marketing or you know there are some best practices you missed when starting out, we will get you off and running (or continuing to run) on the right foot!

In this presentation we’ll cover:

  • Why email marketing must be a part of your marketing strategy
  • The 7 elements to successful design
  • How to grow your email list
  • How to write your email
  • How to design your call to action
  • And much more!

Writing

MKT BOOTCAMP:

Writing

Thursday, June 10, 2021  |  3:00 pm

Presented by Jill McAllister

Event Details

 

In this session, you will learn how to write to fit various placements online and in print. We’ll take sample content and find ways to adjust it. We might even throw a little grammar in the mix!  If you stumble on what to say, where to say it, and how to say it, this class is for you. If you have something you’ve written but would like it critiqued or to see how to adjust it for different placements, please email it to jill@tonsha.com and we’ll use it as samples in the class.

Marketing Plan

MKT BOOTCAMP

Marketing Plan

Thursday, May 13  |  3:00 pm

Presented by Liliana Serrano

Event Details

 

How to build your Marketing Plan:

A marketing plan is a significant portion of your overall business plan and is designed toidentify your ideal target market and how you’ll reach it.

Below the topics that we will develop more in depth during the bootcamp:

 

Business Information
Headquarters, mission statement, marketing team, etc.

Introduction / Goals
What you’re hoping to achieve and how

Competitive Analysis

SWOT Analysis
Identify your strengths, weaknesses, opportunities and threats.

Target Market
Explain who you will be marketing to

Buying Cycle
How, when and where your buyers buy

 

Unique Selling Proposition
Explain what differentiates you from your competition

Brand
Discuss how your brand is currently perceived and how you’d like it to be perceived

Website
Talk about how you plan to improve your website

Marketing Channels
Explain how you will use the following channels to achieve your goals
– Content marketing
– Social media marketing
– Email marketing

SEO
Explain how you SEO strategy will be incorporated

Measurements and KPIs
Detail how you’ll be tracking the progression of your marketing plan

Marketing Strategy and Tactics
– Recap your strategy in a brief synopsis
– Include 4 – 5 tactic initiatives